founded in 2004
Dallas Financial Advisors®
Dallas Financial Advisors® was founded in 2004, originally operating under the name Winship Financial. The firm was built on a belief that true financial guidance requires independence, integrity, and a holistic approach. Over time, our commitment to personalized, client-first service led to our evolution into Dallas Financial Advisors®—a name that reflects both our roots and our long-term vision. Today, we proudly operate through LPL Financial, offering comprehensive wealth management strategies that integrate every facet of our clients’ financial lives.
About the Founder
Donnye Winship
My journey in financial services began in 1997 at Josephthal & Company, shortly after earning dual degrees in Mathematics and Psychology from Texas Tech University. I later joined Dain Rauscher (now RBC Dain Rauscher) to deepen my training and broaden my perspective. During that time, I also completed my MBA in Family Finance from the University of Dallas, which helped shape my approach to long-term planning and generational wealth.
In 2004, after a rewarding tenure at RBC Dain Rauscher, I transitioned to the independent advisory model through LPL Financial. This move gave me the freedom to serve clients with greater transparency and flexibility—tailoring strategies to their unique goals rather than fitting them into a one-size-fits-all mold. I believe that financial planning is more than just numbers; it’s about understanding your life, your values, and your vision for the future.
Outside the office, I’m a husband and proud father of five. Two of my kids are fully graduated and thriving in their careers, while the others are pursuing advanced degrees—one in law school, one in nursing school, and one in graduate studies. Watching them grow into driven, thoughtful adults has been one of the greatest joys of my life.
As a part-time passion, I compete in triathlons and coach fellow athletes through Tridot. My coaching focuses heavily on swim technique and mental preparation—helping athletes build confidence, resilience, and clarity under pressure. It’s a discipline that mirrors my approach to financial advising: train hard, think clearly, and always keep the long game in sight.
